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Is semantic technology helping ads? Hardly – Vator.tv

By Nerrisa Waite on July 2, 2009 2:08 PM

Former president of IAB, Greg Stuart, says semantic technology isn’t close to improving targeting

Former Interactive Advertising Bureau President, Greg Stuart, sits down in this video interview with journalist Bambi Francisco (Vator.tv) at SemTech 2009 to discuss how semantic technology isn’t even close to improving targeting (6:20 minutes).

See this video on Vator.tv.

Tags: Executive Interview, SemanticUniverse

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