Asina Pornwasin of The Nation reports, “In the second country to launch the iSnap multimedia augmented reality (AR) capability after Malaysia, Nation Multimedia Group’s three national newspapers – The Nation, Kom Chad Luek and Krungthep Turakij – will enable readers to watch video, scan through more photos and graphics, play games, and engage in social media communication as well as interactive advertising.  People can read newspapers with the iSnap multimedia capability through smart phones with the iPhone and Android ‘Nation News’ app from February 4. Nation News already has a download base of 208,000, which is expected to swell.”

Pornwasin continues, “iSnap is a complete real-time AR, bridging the traditional world of publishing and the digital world of information. Justin Tan, director of Singapore-based Knorex Pte, the developer of iSnap, said the technology was developed to help the traditional publishing industry capitalise on digital dynamism. iSnap will make news stories in newspapers live and lively with multimedia features. With AR, image recognition, optical character recognition (OCR), and semantic technologies, Nation Group’s newspapers will provide a variety of news stories to their audiences including news through video clips, news photo galleries, animated infographics, and even the original sound of the story – all via the printed paper.”

Read more here.

Image: Courtesy The Nation