Prisa TV, a leading Spanish pay-TV operator, has partnered with Jinni. According to the article, “Prisa TV, the company behind CANAL+ SPAIN, is the third major European television network to offer its subscribers this unique semantic-based user experience powered by Jinni for TV viewing within the household. Pablo Romero Sulla, Director of Content at CANAL+ YOMVI (the CANAL+ online environment, providing live broadcast and VOD streaming), stated ‘Our goal is to offer our subscribers the best possible experience available. When we decided to further enhance our service by adding new discovery and recommendation capabilities, we decided to offer a whole new entertainment experience, as provided by Jinni’.”

The article continues, “Once the new service is underway, CANAL+ subscribers will be able to select and view content from personal ‘Taste Collections’, reflecting each viewer’s unique Entertainment Personality and viewing habits. These collections are only one of the many personalization features offering a refreshing look at the user-centric approach to content recommendations. In addition, Prisa TV subscribers will be able to enjoy advanced content Explore and Discovery options powered by Jinni’s Entertainment Genome™, while using natural language to search intuitively for content they like; for example: a search for something ‘funny and cynical friendships in the city’ can be made instead of just looking under ‘Comedy’.”

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Image: Courtesy Jinni