This Keynote is presented in six parts.

Moderated by: Carla Thompson, Guidewire Group
Speakers:
Andrew Tomkins, Yahoo! Search
Peter Norvig, Google
Riza Berkan, hakia
Scott Prevost, Powerset division of bing
Tomasz Imielinski, Ask.com
William Tunstall-Pedoe, True Knowledge

Semantic technology changes the rules of the search marketspace, but exactly how, and by how much, are the key questions. Announcements are made daily for new companies with niche search applications, and clearly lots of start-ups are betting they can gain enough market share to create value for their investors. Meanwhile the major players are rapidly adding semantic enhancements to existing services to improve relevancy, create new query services, improve ad targeting and provide more customization options for users. The field is full of innovation, competition and new investment.

This Keynote Panel session brings together major incumbents with promising upstarts to assess the current and future state of the semantic search market. Can semantic technology open up truly differentiated search services? Will success be won with technological advantage, creative branding and positioning, or sheer market dominance? The executives represented on the panel bring deep technical expertise and business savvy.

PART I: Introductions and Differentiators

Executive Round Table: Semantic Search – PART I: Introductions and Differentiators from Semantic Universe on Vimeo.

PART II: Why do we need to change search?

Executive Round Table: Semantic Search – PART II: Why do we need to change search? from Semantic Universe on Vimeo.

PART III: How do you measure the "Semanticity" of a search engine?

Executive Round Table: Semantic Search – PART III: How do you measure the “Semanticity” of a search engine? from Semantic Universe on Vimeo.

PART IV: Search vs. Answers

Executive Round Table: Semantic Search – PART IV: Search vs Answers from Semantic Universe on Vimeo.

PART V: New Services – Wolfram Alpha

Executive Round Table: Semantic Search – PART V: New Services – Wolfram Alpha from Semantic Universe on Vimeo.

PART VI: New Services – Bing and Siri

Executive Round Table: Semantic Search – PART VI: New Services – Bing and Siri from Semantic Universe on Vimeo.