Kontera recently announced a new award, the Kontera Creative Interest Award. Kontera plans to award the honor quarterly to recognize advertisers “for the most innovative use of context, campaign creative or campaign strategy to identify and meet consumer interests to deliver campaign results. Starcom Mediavest Group and Blackberry are the inaugural winners of the Creative Interest Award, for exceptional creative execution of Blackberry’s context-driven campaigns.”

The announcement continues, “Blackberry and Starcom capitalized on Kontera’s Freedom Unit capabilities to bring the Playbook tablet products to life within highly relevant editorial across the web. The unique and striking creative spotlighted the actual product with no distractions, and proceeded to deliver the product usage experience to viewers. The ad was placed directly within relevant editorial copy, where users were able to opt in and interact with different Playbook applications and videos, in order to educate themselves on the product and its functionality. The unique creative, combined with the sophisticated placement strategy, instantly connected with consumers and provided rich interactivity to generate further interest.”

Kontera “works with top brand advertisers such as Toyota, Microsoft, AT&T, Samsung and L’Oreal to identify context and interest, and to provide unique brand experiences to more than 170 million users each month. Independent comScore studies show that Kontera’s targeted display ads and premier brand experiences deliver 5 times the brand lift of traditional on-line banners.  Kontera’s real-time Synapse Platform uses sophisticated semantic and web trend analysis to predict intent and to instantly react to user’s interests with relevant information and Ads.”

Image: Courtesy Kontera