David Siegel, author of Pull and a former SemTechBiz keynote speaker, recently shared his thoughts regarding the future of Apple, the cloud, and data in general. Siegel states, “The consumer’s electronic world as we know it today is shared between Apple, Google, Facebook, Twitter, and a handful of other popular brands. Most offerings must ride on these platforms and play by their rules. Yet I believe our current interest in—and use of—this ecosystem will peak in 3-6 years, and what awaits each of these companies on the other side must be a completely different business.”

He continues, “We have spent the last twenty years making everything digital, and now that transformation is 99 percent complete. Twenty years ago, Sony was a much larger company than Apple was, because Sony made high-tech analog products. As Steve Jobs pointed out, Sony didn’t make the transition to digital, and Apple surged as Sony slumped. Now that everything is digital, there are two more waves ahead: (1) Analog. (2) Digital. (3) Meaningful. (4) Adaptable.”

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