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Barbara Starr of Search Engine Land recently wrote, “In 2013, mobile traffic in the US almost doubled. Cyber Monday of 2013 was the year that cyber Monday went mobile. And, according to Gartner, Q2 of 2013 was the first time that sales of smartphones surpassed sales of feature phones, with the former accounting for 51.8 percent of mobile phone sales worldwide. That last fact in particular shows the unlocked potential of the mobile web. The mobile web is on fire, and a mobile content strategy is a must for 2014. Evan Britton, CEO of FamousBirthdays.com, kicked off the IEEE International Symposium on Multimedia conference with a very engaging keynote entitled ‘Succeeding with content in a mobile world.’ “

 

Starr continues, “Mobile users are different from desktop users. Just as you don’t get to decide what platform your visitors use to access your site (they do), the same philosophy applies to your content development. Let your users tell you what content they want to see. How can you do this? One great way is by leveraging query logs. Look at what those logs tell you about what users want to see. Just as Google will look at query logs to determine what questions to answer next, Britton applied the same strategy to his website and let user traffic tell him which celebrities the users themselves wanted information about. When queries came in and he had no corresponding content, he created that content. In essence, user demand drove the content creation.”

 

Read more here.

 

Image: Courtesy Flickr/ Pawel Kabanski