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The Google Webmaster Central blog reports, “When music lovers search for their favorite band on Google, we often show them a Knowledge Graph panel with lots of information about the band, including the band’s upcoming concert schedule. It’s important to fans and artists alike that this schedule be accurate and complete. That’s why we’re trying a new approach to concert listings. In our new approach, all concert information for an artist comes directly from that artist’s official website when they add structured data markup.”

 

The article continues, “If you’re the webmaster for a musical artist’s official website, you have several choices for how to participate: (1) You can implement schema.org markup on your site. That’s easier than ever, since we’re supporting the new JSON-LD format (alongside RDFa and microdata) for this feature. (2) Even easier, you can install an events widget that has structured data markup built in, such as Bandsintown, BandPage, ReverbNation, Songkick, or GigPress. (3) You can label the site’s events with your mouse using Google’s point-and-click webmaster tool: Data Highlighter.”

 

Learn more here.

Image: Courtesy Google Webmaster Central