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Greg Jarboe of Search Engine Watch reports, “The top four U.S. online video content properties in comScore’s December 2013 U.S. online video rankings are well-known brand names: Google sites, driven primarily by video viewing at YouTube; Facebook; AOL; and Yahoo sites. But digital marketers can be forgiven if they aren’t as familiar with the fifth largest property, NDN. NDN ranks ahead of Amazon sites, VEVO, Microsoft sites, Vimeo, and Turner Digital in the latest online video rankings. So, it’s worth knowing more about an online video platform that says it ‘is disrupting the digital media industry in all the right ways.’ Search Engine Watch (SEW) interviewed Stephen Bach (SB), the head of Business Development at NDN.”

 

Jarboe asked Bach, “In 2011, NDN acquired Inform Technologies, a natural language processing and semantic analysts company. In 2012, NDN acquired Mochila, the web’s leading syndication marketplace for text and photo. Did these acquisitions help accelerate NDN’s growth?” Bach responded, “Absolutely. Mochila’s infrastructure is the foundation for key NDN services, including Perfect Pixel, which gives our newsroom the ability to remotely embed videos on articles for participating publishers… Inform’s rich taxonomy – which includes more than three million entities and variants – is a critical component of automating the process of matching related videos to our partners’ articles.”

 

Read more here.

Image: Courtesy NDN