A new article reports, “Networked Insights has raised $20 million in Series B financing led by Goldman Sachs Asset Management. Networked Insights’ platform is designed to help companies use real-time data to optimize marketing. Networked Insights has offices in New York, Chicago and Madison, Wis.”

Networked Insights CEO Dan Neely stated, ““With this round of funding, we are well positioned to challenge the future of marketing by introducing a decision-making platform that finally uncovers real audience interest and allows brands to sync with their customers… Many technologies claim to deliver insights that can guide marketing, but it’s not an intelligent use of social data to call something positive or negative — or to merely monitor the results of a marketing campaign. Networked Insights applies the science of semantic analysis and machine learning to that data so brands can identify and invest in trends before they peak. The result is optimal marketing spend.”

The article adds, “Networked Insights is an established player in social analytics, informing $5 billion of media spend for companies like Samsung, MillerCoors, MTV Networks, Kraft and Starcom MediaVest. Founded in 2006, Networked Insights’ SocialSense platform analyzes social data to uncover trends and consumer engagement opportunities that allow brands to optimize marketing, advertising, research and product development. The company coined the term ‘Social Lift’ to describe the engine that enables a brand to place the minimal effective amount of advertising needed to reach targeted audiences.”

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Image: Courtesy Networked Insights