The popular news app, News360 has released a new version for iPhone and Android smartphones. The version 2.0 release “introduces News360′s sophisticated content personalization technology to the smartphone experience. With permission, News360 analyzes a user’s activity across social and Web services like Facebook, Twitter, Google+, Evernote and Google Reader to build a unique interest graph and uncover persistent reading interests and underlying topic areas.”

The article continues, “With the smartphone upgrade, News360 2.0 allows users to save their interest graph and sync it across their mobile phones, tablets and the Web. Users can also share parts of the graph with their friends, allowing them to integrate the results into their own news experience. News360 2.0 for iPad and Android tablets, released in August, has received a 5-star rating in the App Store across more than 3,000 reviews. The free app is available from the App Store and Android Market, and on the web at news360.com.”

CEO Roman Karachinsky stated, “Users have really responded to the personalization in News360 2.0. On tablets and on the web, our ‘reverse search engine’ approach that monitors the web for things that might be relevant to you, has helped our users get the stories that matter to them without losing the big picture… We know you don’t have time to get to everything you want to do. So we’ve made sure you can read what you want, when you want it, no matter what device you are using.”

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Image: Courtesy News360