David Meyer of GigaOM writes, “In the development of natural language processing, the semantic web and so on, e-commerce provides a rich breeding ground. Companies such as Amazon and Google always want to find better ways to learn what it is potential customers are looking for, so the technology follows the commercial imperative. A Berlin startup called Versus IO is trying to apply natural language algorithms in its product comparison service, and it’s just closed a $2.8 million Series A round to do so. The round was led by Earlybird Venture Capital and also includes Dave McClure, who previously invested $100,000, and angels Lars Dittrich and Dario Suter.”

He continues, “Right now Versus IO offers a relatively limited set of comparison types – it started with mobile phones only, and is slowly branching out into other types – but the company has great ambitions. As founder Ramin Far pointed out to me, comparisons are a regular feature of life: ‘The market size is so huge. Whether you’re deciding which phone to buy or which city to move to, we compare all the time because we can reduce complexity. We started from this point, saying we just present the data, and that’s why we think the product is so successful. We will try to use the system everywhere’.”

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Image: Courtesy Versus IO