OracleRichard Lefebvre of Oracle reports, “With organizations entering global marketplaces and engaging customers worldwide, Oracle Social Relationship Management (SRM), an Oracle Social Cloud business solution, has added advanced listening and monitoring support for Bahasa, Finnish, Norwegian, Polish, Swedish, Thai, and Turkish. The improvements reflect Oracle’s commitment to making social media a high value channel for customer engagement—enabling businesses to increase market penetration and deliver personalized and localized experiences. Oracle SRM now supports 18 languages with advanced keyword and Latent Semantic Analysis (LSA) listening. Oracle also offers natural language processing for sophisticated sentiment analysis in Chinese, English, French, German, Portuguese and Spanish, with more to come.”

He goes on, “Oracle Social Relationship Management is a cloud service that helps businesses manage and scale customer relationships on social media channels. Businesses can now use Oracle SRM to listen to conversations about their brand, industry, or competitive landscape in a broader range of languages. eMarketer predicts that the global social network audience will reach 2.3 billion by 2017. To connect with socially engaged customers, businesses must listen, publish, and learn without barriers to location or language. Advanced listening, sentiment analysis, and monitoring across languages, including on regional social networks and websites, is crucial for global businesses.”

Read more here.

NOTE: Oracle is a Gold Sponsor of the upcoming Semantic Technology & Business Conference (San Jose, 19-21 August).

Image: Courtesy Oracle