RPI President Calls for Improved Data Analytics, Connectivity

RPI

According to a recent article out of RPI, “Universities must make new and innovative connections to harness the full power and potential of this data-driven era, Rensselaer Polytechnic Institute President Shirley Ann Jackson said [Tuesday] in a keynote address at the Internet2 Global Summit in Denver, Colorado. Deriving ‘insights from the massive amounts of web-based data that humanity is producing about itself, during the ordinary course of every day…. may be the greatest intellectual challenge and opportunity we all face in academic life,’ President Jackson told the gathering of academic, business, and government leaders in the arena of information technology. ‘Today, we analyze less than 1 percent of the data we capture, even though the answers to many of the great global challenges lie within this overabundant natural resource,’ Jackson said. The challenge, she notes, is finding new ways to address the volume, velocity, variety, and veracity of the data.” Read more

ADmantX Awarded Patent for Semantic Advertising Technology

ADmantX

NEW YORK, NEW YORK — (Marketwired) — 04/10/14 — ADmantX, the next-generation contextual analysis and semantic data provider, today announced that the U.S. Patent and Trademark office has awarded patent US 8543578 B2 for its flagship semantic technology. The ADmantX technology automatically comprehends content in both advertising messages and page content to ensure brand-safe, effective ad delivery.

 

The lack of relevance between advertisements and page content continues to be one of advertising’s biggest challenges. Most providers rely on technologies that use cookies and keywords to serve ads. Because these technologies are unable to understand the meaning or context of page content, ads could be placed with inappropriate, non brand-safe content. Read more

Semantic Markup Pays Off But For Whom?

schemapix1 Many eyes are turning to research being done by SEO optimization vendor Searchmetrics about the virtues of semantic markup. Exploring the enrichment of search results through microdata integration, it says it has analyzed “tens of thousands of representative keywords, and rankings for over half a million domains from our comprehensive database, for the effect of the use of schema.org markup in terms of dissemination and integration type.”

Its study is still underway but so far its initial findings include good news – that is, that semantic markup succeeds:

  • Larger domains are more likely to embrace structured data markup, and the most popular markups relate to movies, offers, and reviews.  That said, overall, domains aren’t flocking to integrate Schema HTML tags.

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Semantic Technology Jobs: MIT

MIT

MIT is looking for a Research Software Engineer, NLP in Cambridge, MA. The post states, “The lab will develop technologies and methods to enable new modes of social engagement in news, politics, and government.  Will help the lab build a high performance data pipeline designed to ingest and analyze large-scale streams of heterogeneous media data. Responsibilities include creating language models from petabytes of text data using Hadoop, working closely with researchers to implement algorithms that power research experiments, and measuring and continually optimizing performance of NLP (neuro-linguistic programming) algorithms.  Will report to Professor Deb Roy.” Read more

Get a Grip on Big Data with ‘Content Intelligence’

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Jeremy Bentley of KMWorld recently wrote, “The age of the Internet has made us accustomed to having all the information we could want readily available at our fingertips – quite literally so, thanks to laptops, tablets, smartphones and other devices… Unfortunately, we rarely experience the same level of data accessibility in our workplaces, where internal information assets can be massive and hugely complex—and not at all easy to access search with the pinpoint precision that is usually required to find a very specific document or piece of content. Addressing this challenge should be high on the priorities list of any organization aiming to extract value efficiently from unstructured content. But it is proving to be no easy task.” Read more

New Seevl API Lets Developers Add Music and Artist Data to Apps

seevl

Steve O’Hear of TechCrunch reports, “Dublin-based Seevl has released an API for developers to let them easily add music recommendations and artist data to their apps. The new offering gives app makers access to some of the underlying technology that currently powers the Seevl consumer-facing app, which is a cross-service music discovery offering that gives music recommendations and lets you build ‘mix tapes’, amongst a plethora of music-related features. The Seevl API is powered by the startup’s own music meta-data graph, which itself is built on top of Freebase, Wikipedia and MusicBrainz, and uses Seevl’s in-house semantic technologies and recommendation and search algorithms — both founders, Alexandre Passant and Julie Letierce, previously worked at the renowned Semantic Web R&D lab DERI.” Read more

Semantic Web Jobs: Orbis Technologies

Orbis

Orbis is looking for a Cloud Computing Software Developer in Annapolis, MD. The post states, “We work in open source development predominantly using Java and distributed cloud computing with Hadoop, Accumulo, CloudBase, HBase, and core semantic web technologies. Join a dynamic team oriented environment, participate in Scrum meetings, drive and execute technical various project phases from development through implementation of advanced web technology solutions for commercial and government clients. Projects will include integration of Open Source software with developed web services to create custom solutions for our clients.” Read more

Semantic Search and the Data Center

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Haim Koshchitzky of Sys-Con Media recently wrote, “Enterprise applications can ‘live’ in many places and their logs might be scattered and unstandardized. First generation log analysis tools made some of the log data searchable, but the onus was on the developer to know what to look for. That process could take many hours, potentially leading to unacceptable downtime for critical applications. Proprietary log formats also confuse and confound conventional keyword search. That’s why semantic search can be so helpful. It uses machine intelligence to understand the context of words, so it becomes possible for a Google user to type ‘cheap flights to Tel Aviv on February 10th’ rather than just ‘cheap flights’ and receive a listing of actual flights rather than links to airline discounters. Bing Facebook, Google and some vertical search engines include semantic technology to better understand natural language. It saves time and creates a better experience.” Read more

Google Launches schema.org Markup Support for Business Contact Info

goo

Yesterday, the Google Webmaster Central blog reported, “We are launching support for schema.org markup to help you specify your preferred phone numbers using structured data markup embedded on your website. Four types of phone numbers are currently supported: Customer service; Technical support; Billing support; Bill payment. For each phone number, you can also indicate if it is toll-free, suitable for the hearing-impaired, and whether the number is global or serves specific countries. Learn how to specify your national customer service numbers.” Read more

Load-Control: Semantria Takes On The Social Media Surge Infrastructure Challenge

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Image courtesy: Flickr/Webtreats

Semantria is tackling some of the challenges that come with being a cloud-based social media services provider startup. The company offers a text and sentiment analysis service (which you can read about here) to clients and partners. That includes companies like Sprinklr, which manages the social customer experience for other brands with the help of Semantria’s API for analyzing social signals about those clients.

The good news is that with growing social data volumes, there’s a growing need for semantically-oriented services like Semantria’s that help businesses make sense of that information for themselves or their clients. The downside is that a huge surge in volume of social mentions around a company, its product, or anything else can hit such services hard in the pocketbook when it comes to acquiring the cloud infrastructure to handle the tidal wave.

“Everybody suffers from this kind of thing,” says Semantria founder and CEO Oleg Rogynskyy. “We experience it daily.”

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