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ATLANTA, GA–(Marketwired – Oct 17, 2013) – Parse.ly, the content performance authority [see our past coverage], today announced a feature to quantify the results of sponsored content and native advertising for publishers. Parse.ly is a content analytics and optimization platform that transforms real-time traffic, historical performance, social interactions, and global trends into actionable insights. This new capability gives publishers the added advantage of understanding and managing valuable paid content, and communicating its performance to brands via shareable, single-click, real-time performance reports.

“As publishers explore business models that incorporate native ads, they need analytics that will allow them to accurately evaluate the effect of the sponsored content has on their audience and the ROI for their clients,” said Sachin Kamdar, co-founder and CEO, Parse.ly. “Parse.ly provides that, and gives our clients an advantage when communicating the value of native advertising back to a brand.”

Content Performance Reports are available through a Parse.ly subscription and provide insights including total traffic, unique visitors, and social shares native ad campaigns. Publishers can also securely share real-time reporting of these campaigns back to the agency or brand. Industry leading publishers, like top-ten global blog TheNextWeb.com, have begun to use this application to support their Sponsored Post advertising option. Other existing Parse.ly customers include: Atlantic Media, Ars Technica, Mashable, Meredith Publishing, Spin Media, and Talking Points Memo.

JUST RELEASED: THE SECOND ‘AUTHORITY REPORT’, ONA EDITION
The Content Authority Report is a free downloadable monthly report for editors and publishers, using Parse.ly’s analytics and data insight to take the pulse of digital media. This month, the Report looks at Google’s decision to increase private search queries over the past several months, and how that affects traffic for publishers. Click here for your copy:http://bit.ly/17pxYPJ

ABOUT PARSE.LY
Parse.ly powers the world’s largest websites through its content analytics and optimization platform. Parse.ly’s technology goes beyond traditional digital media analytics to extract and analyze semantic data, and elegantly visualizes it historically, and in real-time. Publishers use the subscription-based dashboard to empower editorial and audience development teams, giving them an intelligent window into what their readers are interested in on their site and across the web. The Parse.ly Network tracks over 5 billion hits per month and consists of 190 million unique visitors. Parse.ly’s customers generated over 150 million API calls last month through the Parse.ly platform. Founded in 2009 in New York City, Parse.ly is venture-funded and privately held. Parse.ly is the content performance authority. More information is at www.parsely.com. Follow @parsely on twitter.

Original Release: MarketWired

Image: Courtesy Parse.ly