According to a release out of the company, “Parta Dialogue, a leader in social media optimization, analytics and Social Learning, announces today that it has signed a letter of intent (LOI) to acquire MyTwatch, a private Paris-based e-intelligence and social marketing technology company.” Parta Dialogue CEO Paul Allard commented, “This acquisition is an important step for us in building out the most robust offering in the market for brands and companies to win at digital social media strategy. MyTwatch’s proprietary listening technology and semantic analysis round out our strengths in creating, distributing and measuring social media content. With the capability to execute in 6 languages, their platform will become a key aspect in our effort to attract customers globally.”

The article continues, “MyTwatch was founded by two internet and marketing experts, Philippe Gablain and Edith Nuss, capitalizing more than 25 years of e-marketing and internet services experience. The company has developed an innovative social media crawler capable of gathering large volumes of data across anything digital (all social media platform, forums, blogs etc.) and through semantic analysis, can determine important critical outcomes such as topic identification, influence and lead generation. This is valuable data and analysis for Parta’s clients. Strategic in nature, this acquisition will allow Parta to offer new products immediately to an expanding customer base and reinforce existing tools such as eValue™ and Social Topic Scan™ and Sharecasting™.”

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Image: Courtesy Parta Dialogue