According to a recent release, “Peer39, a leader in the semantic advertising industry, today announced three key additions to its New York headquarters. Ronit Dvir-Bacalu will join Peer39 as vice president of finance from online ad verification company DoubleVerify. Ross Sandler joins as senior director of agency sales from MediaMath, and finally, Erik Johnson joins the team as business development manager from PointRoll.”

Andy Ellenthal, CEO of Peer39 stated, “Demand for our page-level intelligence continues to grow as brands see more success from the scale, efficiencies and effectiveness of our semantic targeting technology… Given our strategic partnerships and traction in the online advertising space, Peer39 will continue responding to our fast market adoption by adding industry professionals who share our vision for creating a new, innovative form of online advertising. We’re excited to bring on these three seasoned executives to help us continue to build our New York headquarters.”

The release continues, “Peer39 helps advertisers define and control the environment in which their ads appear by analyzing pages across multiple websites and providing data on the quality, safety, and category of each page. These attributes work together to define the true meaning of a page, allowing advertisers to select only the right ones for their brand and message.”

Image: Courtesy Peer39