Updated interface allows executives, ad operations and sales teams to gather relevant data
NEW YORK – Online semantic advertising company Peer39 (www.Peer39.com) has upgraded its semantic advertising platform interface to provide clients with a dashboard that specifically addresses the information needs of executives, ad operations and sales teams. The interface provides graphs, statistical breakdowns, suggestions and predictive functions related to content categories to which ads can be matched. The new dashboard also includes a post-campaign reporting feature.
In the “Executives” tab, an overview of content categories and ad placement is presented in the form of pie charts. The information provided allows executives to clearly see high-yielding content categories along with those that are not performing well.
The ad operations section drills down further into each content category and offers the opportunity to project the amount of content that will be created for a given category. This information is valuable for making predictions about revenue for a particular ad campaign. The Dashboard also provides an overview of content that has been moved to premium advertising channels, providing teams with a detailed understanding of the increased performance of advertisers’ campaigns.
Sales teams have access to post-campaign reporting functions, which break down campaign results by conversions, clicks and volume. They can also add and block content categories depending on advertisers’ needs. This function is ideal for creating brand-safe environments on publishers’ Web sites, as certain advertisers do not want their ads appearing alongside certain content.
“Peer39’s new dashboard interface places a wealth of information at our clients’ fingertips,” said Amiad Solomon, CEO, Peer39. “We expect that it will give them a better understanding of, and the ability to take further advantage of, our platform’s capabilities.”
Founded in 2006, Peer39 is creating the next generation online advertising and content monetization platform. Based on natural language processing and machine learning, its patented algorithms increase the value of online content by understanding page meaning and sentiment, matching the most relevant/effective brand safe display and text advertising. Headquartered in New York City, Peer39 maintains an R&D center in Israel, conducting primary research in semantic web technologies. Peer39 was named by MIT’s Technology Review as one of “Ten Web Startups to Watch” and included on AlwaysOn East 100 Top Private Companies List in 2009. For more information, please visit www.Peer39.com.