Primal Primes Pump at DEMO For Its Platform and Pages
At the DEMO Fall 2010 conference today Primal is presenting its Pages for Publishers (first covered here . Its presentation at DEMO of its thought networking and publishing platform signals that the platform including the Primal for Pages product, originally unveiled at SemTech in June, now is available to anyone who wants to use it.
Here are some updates founder and co-president Peter Sweeney recently shared with The Semantic Web Blog:
â– Full integration of the various applications in Primal’s palette (Think, Search Thoughts) with Pages.
“The apps across the top of the page do useful things, like link Pages with your thoughts,” says Sweeney. “What Pages represents is just the start of what we hope is an important new way to work with information.”
â– Monetization of the service will be accomplished in two ways. One is ad supports of the pages users will create that will be hosted on the Primal site. “The other thing we are doing with that is providing a means for people to create their own skins and make pages as they need to look for integrating into their existing web presence and identity,” Sweeney says. Bigger publishers are more likely to gravitate to and pay for “leveraging the semantic technology platform for people to take its core capabilities and publish on their own site.”
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â– It’s begun pushing out its Developer APIs, also launched at SemTech, and developers are starting to experiment with them, the idea being to leverage its semantic technology platform to quickly develop intelligent Web and mobile applications. Primal Developer technology, the company explains, provides structured data that allows developers to engage end-users at the foundational level of user, content, and data modeling, while avoiding the upfront expense of developing schemas, ontologies, taxonomies, and information architectures. “Our ambition is to make available all of the platform APIs to developers as quickly as we can do that.” For example, the ability to create semantic representations is available now thru Primal Developer, as one piece of the functionality to create apps, with more coming soon.
In summary, the benefits that will attract people to Primal and its Pages, Sweeney says, are three-fold. “It really increases the amount of effective content inventory at your disposal by leveraging the open Internet,” Sweeney says. “There also a cost reduction angle. It costs a lot to create these kinds of expansive projects. We can make that extremely affordable with machine automation. And this aspect of audience engagement – if your audience can craft from your content and the content they care about the information they need and want to express, you have an opportunity to create a really tight relationship with that audience.”

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