Allegations regarding Google +1s’ role in search results ranking have even attracted the attention of Matt Cutts, Rich Gorman comments.
One comment made on August 21 has tech industry leaders like Rich Gorman questioning their own SEO knowledge. There has been much hype as of late surrounding the effect Google +1s have on search ranking. Theories are constantly circulating through the blogs, only to be shot down by other bloggers. Everyone has their own opinions on the matter – especially because Google chooses not to reveal ranking factors out of fear that the system will get manipulated. However, Moz recently posted a blog claiming that a direct correlation had been found between Google +1s and higher search rankings. Moz’s post went so far as to say that the correlation found was higher than any other established ranking factors. The author, Cyrus Shepard, even listed sites that boosted rank with only Google +1s. The post was titled “Amazing Correlation Between Google +1s and Higher Search Rankings.”
Rich Gorman and others interested in SEO matters were extremely intrigued by this idea. In fact, Google +1s could quite possibly be one of the simplest ways to boost your content’s search result rankings. What has generated even more discussion, though, is that Google Engineer Matt Cutts labeled this correlation a myth in his own blog post. In this strange turn of events, Cutts tried to find “the politest way” to debunk Shepard’s claim. He referenced a case two years ago where Moz alleged a correlation between Facebook sharing and Google rank and the correlation was not proven. Going further, he suggested that those concerned with ranking focus on the quality of content over content sharing. The study seems impressive, but it is hard for knowledgeable techies like Rich Gorman to be convinced.
Rich Gorman: Who do SEO experts believe?
The current confusion regarding Google’s ranking system is even wilder than before Matt Cutts’ reaction to Moz. With Google always keeping ranking factors vague, is an engineer a reliable source to base future SEO decisions from? He didn’t exactly shoot down the accusation, but he definitely did not confirm it. On the other hand, Moz is better known for publishing controversial content than truthful articles. To add to the chaos, Google’s chairman seemed to have made a similar suggestion to Moz’s back in February. However, Cutts did manage to signal that Google Authorship could help ranking. Internet entrepreneur Rich Gorman has focused through all of this confusion and taken a deeper look at what makes online content successful.
In one respect, Matt Cutts was definitely correct. Creating quality content is the only sure way to boost rankings in the long run. Online authority Rich Gorman emphasizes quality as the most worthwhile approach to getting your content on the first few pages of Google search results. Although it won’t produce results as quickly as other methods, the ranking will be organic. Additionally, truly exceptional pieces of content generate quite a large number of readers – readers who will probably return to your site for future postings. The only issue is creating that content and knowing how to get it noticed. For that type of information, Rich Gorman is a source of knowledge.
Rich Gorman on creating a quality blog:
Rich Gorman’s own blog is one of those providers of quality content. This is because he used his own marketing expertise when approaching the blogging platform. His techniques are tried and true methods of getting your content ranked and noticed before having to employ the SEO tactics that Google claims don’t affect the ranking system. The following are suggestions to producing some of that content on your own:
- Address a Need
As Rich Gorman knows all too well, the first blogging hurdle is finding readers. You can post all of the content you wish, but it won’t make a difference if no one is there to read it. Consider areas where you have expertise before developing your posts. If you are writing for a business, consider topics that the company’s audience would be interested in. Most of the people looking for information about these possible topics will be searching for an answer to question – so start there.Provide your readers with valuable information. Whether you help them through some confusing computer difficulty or give insight to some business management tips, you will be fulfilling a need. Rich Gorman’s blog Direct Response gives insider information to marketing novices who are desperately seeking his advice.
- Build Your Reputation As a Blogger
Part of proper content marketing is making a name for yourself. Although many theories about links and keywords exist to boost your blog’s ranking, nothing can be a substitute for an author whose content readers thoroughly enjoy. An organic, loyal readership is an accomplishment to be proud of, but you will likely need to branch out to get yourself there. Rich Gorman urges you to consider guest posts as a way to reach readers outside of your usual range.When you appear on another blogger’s page, you appear to that blogger’s readers as a good source of information on your topic of choice. In the future, they may look to you for more advice or knowledge on that topic. Also joining a network of reputable bloggers will certainly boost your own reputation and develop your credibility.
- Pay Attention to Your Design
Rich Gorman understands how important appearance can be to readers. Unfortunately, most people do judge a book – or a blog – by its cover. That being said, you should create a fluid design throughout our blog. Each page should in some way be uniform, and your overall blog design should be easy to separate from others. Essentially, you are using your blog design to brand yourself. Whether blogging for an individual or a company, a brand is everything. While content is paramount, do not push aside the importance of design.In light of Matt Cutt’s blog post, these suggestions should help any blogger organically improve their ranking. Although results won’t be seen immediately, they will last longer and survive the Google algorithm updates that often undo much SEO work. However, tackling all of this is a big job – and a combination of quality content and the tricks of SEO experts is bound to be the best way to get your posts noticed. Rich Gorman recommends seeking the help of SEO experts or ORM firms to efficiently and professionally take hold of your online presence.