Amir Efrati of the Wall Street Journal reports that Google has seen a surge in search activity since launching the Knowledge Graph. He writes, “People doing Web searches now see a big box of information and photos related to search queries such as sports teams (try typing “San Francisco Giants”), geography (try “Matterhorn”), attractions (try “Matterhorn Bobsleds”), celebrities (try “Pink”), and science (try “Jupiter” or “Einstein”) located prominently on the right of the search results page. Before the change, Google users might have seen relevant search ads, content boxes with information from Google+, the company’s social network, or nothing at all. The new feature currently draws upon information from sites like Wikipedia, as well as music and movie catalogs that Google has licensed, among other things.”

Efrati continues, “On Tuesday Google spokesman Jason Freidenfelds said the company’s internal data continues to show people are ‘doing more searches as a result of the revamp, though he and [Amit] Singhal declined to share specific figures. Perhaps more importantly, Singhal said that an increase in searches means there also will be an increase in visits to non-Google sites whose links appear in search results and in the new boxes of information that are appearing as part of the change. Jay Walsh, a spokesman for the Wikimedia Foundation, which runs online encyclopedia Wikipedia, said Google’s use of Wikipedia information for the new feature was ‘suitable’ and ‘ultimately we believe that this increases the visibility of free knowledge to more users.’ He didn’t have data on whether the site had seen an increase of usage since the Google change went into effect.”

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Image: Courtesy Google