Amanda DiSilvestro of Search Engine Journal recently wrote, “Small businesses have been hearing a lot lately about the semantic web, and how that of course comes with semantic search, which then has to come with semantic SEO. So to make a long story short, if you don’t understand what the term ‘semantic’ means in these contexts, you’ve got some work to do. Fortunately, understanding semantics in relation to the web is actually quite simple, and for many these is already a part of your daily routine. It isn’t a new concept, just one that has recently gained some traction. Being able to understand how these terms differ is important because it can help you better understand how search works and how you can make sure your information is getting in front of a relevant audience.” Read DiSilvestro’s definitions here.
Alan Morrison added his insights in the comments: “The search versus web paths are divergent right now, but they’ll converge eventually. The same structure used in semantic web does help in semantic search, and that structure is agnostic–it treats all content types equally. Dynamic semantic publishing takes the web as database concept bit further and makes the SEO aspect of semantic web more evident. Take the BBC World Cup and 2012 Olympics websites. According to John O’Donovan, who led the DSP effort and is now at the UK Press Association leading a comparable effort , with DSP the BBC is ‘not publishing pages, but publishing content as assets which are then organized by the metadata dynamically into pages, but could be re-organized into any format we want much more easily than we could before.’ (See http://www.ontotext.com/publishing.) That same metadata provides useful contextual clues both internally when assembling pages and externally when made available to search engines.”
Image: Courtesy Flickr/ Chris P Jobling