According to a recent article, “Salesforce.com, the cloud enterprise service, has moved even farther from its original business of contact and sales force management. In January 2011, Salesforce.com acquired the Web conferencing service provider Dimdim. Dimdim provided a free Web conferencing service. Users could share  desktops, show slides, collaborate, chat, talk and broadcast via webcam… The enterprise technology of Dimdim “snaps in” the Salesforce.com cloud. In addition, the enterprise version of Dimdim supports a number of third-party cloud-based applications, including Salesforce.com competitors’ SugarCRM and Zimbra, an open source e-mail server. Dimdim also offers an open source version of its technology.”

The author comments, “In my recent travels, I’ve heard a range of opinions about the enterprise, mobile devices and the new challenges rich media present. Semantic technology may be an increasingly important contributor to solving 2011′s information challenges. Much of the new content is brief and often context-free. In London in December, I heard a detailed discussion about Enterprise 2.0, in which an expert seemed to say the current work environment would change more rapidly than at any previous time since the Industrial Revolution. Instead of desktop and notebook computers, workers would use devices like the iPad and smart phones. Face-to-face meetings would still be necessary, but the social interaction would be provided by various types of real-time and collaborative interaction.  Salesforce.com has also embraced collaborative and social functions.”

Read more here.

Image: Courtesy Salesforce.com