Semantic start-up LiveFyre is working to make comments real-time and more interactive: “Comments, Jordan Kretchmer believes, missed the transition to the social web. ‘I looked at the space of how conversations were happening online,’ Kretchmer says, and I saw that the social web had taken interactions between people to a new level, where interactions on publishers hadn’t changed.’ LiveFyre, the company he founded, hopes to help comments catch up. It launched in 2009 with a freemium product that makes comments real-time and integrated with social media. More than 15,000 sites now use it for comments. Some are small blogs that use the product free. Others are large publications like The Sun that pay based on their size.”

The article adds, “Most, according to LiveFyre, have seen the number of comments on their sites increase. Publishing network BlogHer, for instance, has had its number of average monthly comments shoot from 3,500 to 10,000 in the two months since it started using the product. With a new update that the site launched Tuesday, that number should increase even more. The update, ‘SocialSync,’ pulls social media conversations surrounding posts and articles back to the comments section. If someone shares a link to an article through a Twitter stream, for instance, the comment that person adds to that tweet will show up in the article’s comments section. When someone replies to that tweet, the reply will also be posted.”

It notes, “LiveFyre uses semantic analysis to make sure it’s not reposting the same message over and over again as it’s retweeted, and its algorithms follow links that come directly from the web page to pull in the most relevant comments. SocialSync also allows users to tag friends from Twitter and Facebook in their comments.”

Read more here.

Image: Courtesy LiveFyre