Erin Griffith recently opined that 2013 will be the year of storytelling. She writes, “Since social networking was invented, it has been powered by users. We happily fuel our favorite social networks with the snippets of content that make them so valuable: our photos, check-ins, reviews, likes, hearts and shares. We post status updates about how we feel on Facebook, photos of what we’re eating on Instagram, links to what we’re reading on Twitter, and the lowbrow gifs we’re laughing at on Tumblr. The result is a fragmented group of social media actions that, as we witnessed with the Twitter-Instagram spat this year, don’t care to include content from competing social networks. If Facebook-Instagram/Twitter/Pinterest/Tumblr/Quora don’t have to play nice with each other, they won’t.”

Griffith goes on, “This fragmentation will likely continue. It doesn’t appear we’ve maxed out on social networks. Every time a new social network blows up, we ask if we really need yet another one and eventually learn that yes, we do. We’ll all be Snapchatting in no time. What’s more, with each progressive social network, the barrier to contributing content keeps getting lower. The box has shrunk from a big, intimidating blank text box of blog CMS’s to a simple one-line bar. Facebook now prompts me with ‘How are you feeling, Erin?’ Twitter’s tiny box encourages me to ‘Compose new Tweet.’ Tumblr doesn’t even have an empty box as on the homepage, just buttons.”

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Image: Courtesy Twitter