Karsten Strauss of Forbes reports, “Your phone or tablet’s keyboard may seem simple to you but to Ben Medlock and Jon Reynolds it’s a universe of mathematics and algorithms. Their company, SwiftKey, has spent the past five years pushing to streamline the texting process using a special typing technology that some say is downright creepy in its ability to figure out what word you’ll type next. With 15 million downloads since 2010 – 3 million for the $3.99 pricetag –  SwiftKey’s been the bestselling productivity app on Google Play for over a year and topped the download charts in 57 countries. This spring the company inked a multi-year licensing deal with Samsung to power keyboards on 100 million of the mobile giant’s phones by year’s end (including the Galaxy S4) and just closed a $17.6 million series B this July, led by Index Ventures.”

Strauss continues, “Word prediction on phones and tablets is nothing new, but SwiftKey’s predictive typing technology is a cut above the rest, powered by machine learning principals studied by Medlock, 34, a Ph.D in natural language processing from Cambridge, and developed by a SwiftKey staff that boasts 17 other Ph.Ds in language, machine learning and big data. ‘If you think about the problem of people trying to type on phones, it’s actually more of a problem about language than it is a problem about keyboards,’ Medlock told FORBES.”

Read more here.

Image: Courtesy SwiftKey