Posts Tagged ‘2014’

6 Suggestions for Making Open Data Work in Government

196883445_f4fc360ac9

Joel Gurin of InformationWeek recently asked, “Will 2014 finally become the year of open data? We’re certainly seeing evidence that open data is moving from the margins into the mainstream, with new uses for data that governments and other sources are making freely available to the public. But if we’re going to see open data’s promise fulfilled, it will be important for governments, and the federal government in particular, to make it easier for the public to access and use their open data.” Read more

SEO, PPC and Semantics in 2014: What to Expect

Carragh McKenna_0

Katie McQuater of The Drum recently wrote, “As part of The Drum’s most recent Search supplement, a cross-section of experts from the search marketing industry give their predictions for the space in the year ahead.” McQuater starts with Caragh McKenna, Group Account Director of The Search Agency. McKenna states, “With the introduction of Hummingbird in September online marketers have been abuzz with conjecture on how it will affect site rankings and what it will mean as semantic search evolves to saturate organic search results. Read more

What to Expect from Semantic Video in 2014

2607390077_93895753cf

Bill Drolet of Reel SEO recently wrote, “Significant changes are under way in online video and will begin percolating into the everyday experiences of consumers in the coming year. Videos will be more interactive, relevant to interests, and found in more places than ever as they displace display ads on top Web sites. End of year predictions are not unusual, but changes are rarely so impactful as what’s in store for online video in 2014. New technologies and the rapid growth of ad spending are driving it. 2013 brought the single largest percentage growth in ad revenue ever, and the market is predicted to exceed $9 billion in the U.S. in the coming months. A 2013 study by Cisco found that online video is the fastest growing consumer service offering, with over 1 billion users.” Read more