Posts Tagged ‘Adchemy’

@WalmartLabs Acquires Adchemy

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Jeremy King of WalmartLabs reports, “We’re thrilled to welcome 60+ talented technologists from Adchemy to @WalmartLabs, adding to our expertise in areas like semantic search, data analytics and marketing. Getting to where we are today has been quite a ride. Several years ago we realized that to scale e-commerce to Walmart’s 245 million weekly customers around the world, we needed world-class talent and agile teams that could develop innovative and scalable technologies. We set forth to recruit, acquire and integrate the best technologies and talent in Silicon Valley. It started with the creation of @WalmartLabs three years ago, which is the tech and innovation arm of Global eCommerce. And, Adchemy is our twelfth acquisition since Labs’ creation, and one of our largest to date in terms of people.” Read more

Adchemy and the Next Wave of Search

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Jim Edwards recently wrote an article in Seattle PI stating, “Adchemy, the Foster City, Calif., adtech startup, sold its lead generation business to XL Marketing earlier this month. So we thought it was a good time to check in with Murthy Nukala, the company’s founder and CEO, to see where Adchemy is going now. Business Insider named Adchemy one of our hottest adtech startups recently in part because the company has taken a huge amount of venture capital funding — $119 million over eight years. Its backers include Accenture and Microsoft. (For contrast, Rocket Fuel, which staged an IPO this year, had taken only $77 million before it went public.) Nukala is also a prominent brain in the adtech world: He attended both MIT and Harvard Business School.” Read more

ModCloth Optimizes Google Merchant Feed and Google Product Listing Ads Campaign with Adchemy Software

FOSTER CITY, Calif., Sept. 18, 2013 /PRNewswire/ – Adchemy®, a company that creates beautiful marketing software for the enterprise, today announced that innovative online retailer ModCloth has achieved unconditional success from using Adchemy’s breakthrough software-as-a-service (SaaS) solution, including:

  • more than 900 percent increase in impressions
  • more than 250 percent increase in clicks
  • more than 200 percent increase in revenue

all while maintaining or exceeding target Return on Advertising Spend (ROAS). Read more