Posts Tagged ‘advertising platform’

PubMatic Launches Industry-First Analytics Featuring Real-Time Reporting and Natural Language Processing

pubmaticREDWOOD CITY, Calif., Oct. 28, 2014 /PRNewswire/ — PubMatic, the programmatic advertising platform company for leading publishers, today announced the launch of PubMatic Analytics, a first and now best in class solution that allows publishers and media buyers to make informed real-time business decisions. In response to an industry that is now operating in real-time, PubMatic developed the first ever real-time analytics and reporting solution. PubMatic Analytics offers real-time data, actionable intelligence, and ease of use reporting resulting in superior decision-making by users.

Highlights of PubMatic Analytics include: Read more

The Financial Times Opens Up a Semantic Advertising Format

FT-Logo

Lara O’Reilly of Marketing Week reports, “The publisher first started trialling ‘FT Smart Match’ in 2011. It uses semantic profiling technology from Smartology that goes beyond keyword recognition to recognise the meaning, concepts and categories behind content that appears on FT.com, to help brands appear next to relevant content in real time and avoid appearing next to inappropriate articles. There have been several high profile cases of unfortunate automated ad misplacements online over the years, such as a Red Stripe “Hooray Beer!” ad appearing next to a Reuters story about a child being charged with drink-driving and an advert for Greek holidays juxtaposed next to a Guardian story about violent riots in Athens.” Read more

Twitter Expands Its Ad Tool for TV Marketers

Douglas MacMillan of Bloomberg recently wrote, “Twitter Inc., the microblogging site, expanded a service that lets advertisers direct promotions to viewers who tweet about shows they’re watching on television. The ad-targeting service, first introduced in May for a limited number of marketers, is now available to all those running national campaigns in the U.S., the San Francisco-based companysaid on its blog today. Twitter is courting television advertisers in its bid to reach $1 billion in sales by 2014.” Read more