Posts Tagged ‘AdWords’

Blab Builds The Conversation Graph

blab2We have the Knowledge Graph, the Enterprise Graph, the Researcher Graph, the Supply Chain Graph – and now, the Conversation Graph, too

That’s how Blab characterizes the work it’s doing to add structure to the chaotic world of online conversation, normalizing and patterning the world’s discussions across 50,000 social network, news outlet, blog, video and other channels, regardless of language – to the tune of some hundred million posts per day and 1 million predictions per minute. Near realtime predictions, says CEO Randy Browning, of what a target audience will be interested in a 72-hour forward-looking window based on what they’re talking about now, so that customers can tailor their buying strategies for AdWords or search terms as well as create or deploy content that’s relevant to those interests.

“We predict what will be important to people so they can buy search terms or AdWords at a great price before the market or Google sees it,” he says. That’s the main reason customers turn to Blab today, with optimizing their own content taking second place. Crisis management is the third deployment rationale. “If a brand has multiple issues, we can tell them which will be significant or which will be a blip and then fade away, so they can get a predictive understanding of where to focus their resources to mitigate issues coming down the pike.

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Improving the Performance of Google Shopping Ads in AdWords

google-adwords-logo

Frederick Vallaeys of Search Engine Land recently wrote, “By late August, Product Listing campaigns for AdWords will be retired in favor of Shopping campaigns, so if you haven’t started migrating, don’t delay much longer. You can run both campaign types simultaneously, so start tweaking Shopping campaigns now so that they’ll be performing great by the time PLAs go away later this summer… Unlike with Search ads which are entirely managed in AdWords, a lot of the settings for Shopping ads are handled outside of the AdWords interface. They get their titles, images, descriptions and promotions from feeds in the Google Merchant Center. While you can use the AdWords interface to set bids, structure campaigns and set up product groups, you will need to work with your product feed if you want to have ads appear for different keywords. How to manipulate the feed depends on its size and how it is generated.” Read more

AdSense Turns 10, Looks to Future of Advertising

Megan Garber of The Atlantic reports, “On June 18, 2003, Google made an announcement. Following the successful launch of AdWords, the firm was going to extend its search-based ad program with a new service that would allow web publishers to serve ads themselves — ads that would be precisely targeted to the specific content of their individual web pages. ‘With Google AdSense,’ Google announced, ‘publishers serve text-based Google AdWords ads on their site and Google pays them for clicks on these ads.’ This, Google reasoned, was a win-win: “users benefit from more relevant ads and publishers can maximize the revenue potential of their websites.” Read more

A Comment on Google’s +1 Button

A recent article comments on Google’s recent launch of +1: “Google announced on March 30, that it was releasing this new “Like” button for their search results that they’re calling +1. This opens up a whole new approach towards the industry of search marketing and could potentially have some interesting impact on how you can find relevant content from your friends. In the short term, does this constitute a social strategy? Not necessarily, but in the long term there could be some good consequences or some backlash, depending on how Google treats the feedback.” Read more