Getting Inside Zite
Editor’s Note: Here at the Semantic Web Blog we’ve done a lot of coverage of the personalized news mag app space. That includes some in-depth looks into Zite, acquired by CNN in August, such as this article. Most recently, we brought you news of Zite’s iPhone app.
Today, over at Zite’s blog, the company today will run a piece entitled Zite: Under the Hood. It should be of interest to anyone who wants more details about how its technology operates. It goes like this:
Zite: Under the Hood
If you’re already a Zite user, you’ve experienced the delivery of personalized content that is updated every time you open the app. To make that transparent and easy for you, takes a lot of effort. The Zite team brings together decades of software development in artificial intelligence, machine learning and natural language technologies, and more than six years of product development, to blend and tune the experience for you. In short, Zite works by:
- mining content from your social web
- modeling that content
- modeling the community that interacts with it
- modeling your interests
- matching your interests to the content and your community, to help you discover content you’ll want to see.

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