Posts Tagged ‘Alexander Shubin’

SemTech’s Schema.org Panelists Talk Openness, Adoption, Interoperability

Panelists: Ivan Herman, Moderator, Dan Brickley, R.V. Guha, Peter Mika, Steve Macbeth, Jeffrey Preston, Alexandre Shubin, Evan Sandhaus

Panelists: Ivan Herman (Moderator), Dan Brickley, R.V. Guha, Peter Mika, Steve Macbeth, Jeffrey Preston, Alexandre Shubin, Evan Sandhaus

A packed room at the Semantic Tech & Business Conference in San Francisco played host to the much-anticipated Schema.org panel on Wednesday morning. As W3C semantic activity lead and moderator Ivan Herman had hoped (see this article), the discussion didn’t get bogged down in a duel between RDFa and microdata, but rather emphasized some important accomplishments of the last year and looked forward to future work.

As Herman put it, the only discussion he wanted to have around RDFa was to announce that the proposed RDFa 1.1 recommendations are expected to be published as official W3C standards Thursday, and that there had been a lot of interaction with the schema.org folks to make this useable for them as well.

Wednesday’s panel was composed of: Dan Brickley, of Schema.org at Google;  R.V. Guha of Google;  Steve Macbeth of Microsoft; Peter Mika ofYahoo!; Jeffrey W. Preston of Disney Interactive Media Group; Evan Sandhaus of The New York Times Company; and Alexander Shubin of Yandex.

Here are highlights of what took place:

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Expert Schema.org Panel Finalized for #SemTechBiz San Francisco Program

Q: What do Google, Microsoft, Yahoo!, Yandex, the New York Times, and The Walt Disney Company have in common?

A: schema.org

On June 2, 2011, schema.org was launched with little fanfare, but it quickly received a lot of attention. Now, almost exactly one year later, we have assembled a panel of experts from the organizations listed above to discuss what has happened since and what we have to look forward to as the vocabulary continues to grow and evolve, including up-to-the-minute news and announcements. The panel will take place at the upcoming Semantic Technology and Business Conference in San Francisco.

Moderated by Ivan Herman, the Semantic Web Activity Lead for the World Wide Web Consortium, the panel includes representatives from each of the core search engines involved in schema.org, and two of the largest early implementers: The New York Times and Disney. Among the topics we will discuss will be the value proposition of using schema.org markup, publishing techniques and syntaxes, vocabularies that have been mapped to schema.org, current tools and applications, existing implementations, and a look forward at what is planned and what is needed to encourage adoption and consumption.

Panelists:

photo of Ivan Herman Moderator: Ivan Herman
Semantic Web Activity Lead,
World Wide Web Consortium
Photo of Dan Brickley Dan Brickley
Contractor,
schema.org at Google
Photo of John Giannandrea John Giannandrea
Director Engineering,
Google
Photo of Peter Mika Peter Mika
Senior Researcher,
Yahoo!
Photo of Alexander Shubin Alexander Shubin
Product Manager,
Head of Strategic Direction,
Yandex
Photo of Mike Van Snellenberg Mike Van Snellenberg
Principal Program Manager,
Microsoft/Bing
Photo of Evan Sandhaus Evan Sandhaus
Semantic Technologist,
New York Times Company
Photo of Jeffrey Preston Jeffrey W. Preston
SEO Manager,
Disney Interactive Media Group

These panelists, along with the rest of the more than 120 speakers from SemTechBiz, will be on-hand to answer audience questions and discuss the latest work in Semantic Technologies. You can join the discussion by registering for SemTechBiz – San Francisco today (and save $200 off the onsite price)

 

Catching Up With Yandex: What Russia’s Leading Search Engine Has To Say About Schema.org

Update: Yandex today (April 26th) reported that net income in the first three months of 2012 rose 53 percent from the same period last year to 1.26 billion rubles ($43 million) as text-based advertising revenue rose, according to Bloomberg. Sales gained 51 percent to 5.9 billion rubles.

In November Russian search engine Yandex joined Google, Microsoft Bing, and Yahoo! to collaborate on schema.org. The Semantic Web Blog recently caught up by email with Alexander Shubin, Yandex product manager and head of strategic direction, to discuss this and other developments.

The Semantic Web Blog: Can you update us about how Yandex is doing? We know it’s still leading search traffic in Russia, but do you see more competition there, and how have international expansion plans been proceeding?

Shubin: Yandex is the leader in Russia with 59 to 60 percent market share. Russia is one of the few countries where a local search engine keeps a leading position, in spite of international players’ expansion.

Last year Yandex was launched in Turkey, where we suggest 12 services (including web search) so far. According to our statistics, yandex.com.tr processes more than 1 million queries daily. Turkey is the first non-Russian speaking market for us and we have done a lot of work to deliver services that would be interesting for the local community.  The main target for Yandex in Turkey, where one search engine still keeps 90 percent of search market, is to become the Number 2 player and to deliver more local search results and services than our competitor does.

Turkey is more or less an experiment for us: If we meet our target there, we can potentially do the same on any other non-Russian speaking market. But it is too early to make any conclusions or announcements so far as we have worked in Turkey only half of year. Stay tuned!

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