On Tap for FindtheBest: More Soft Joins and More Crowd-Sourcing
FindtheBest (the site where users can compare some 700 topics side by side, initially discussed here) has some new capabilities on tap. This includes what it says are soft joins for relating together diverse data sets.
“Joins is a very hard database connection between two tables. Soft joins are a little more semantic,” says CEO Kevin O’Connor, co-founder of DoubleClick. “We’re linking a lot of data sets together on a loose basis.” To the end, he says, of trying to “cross-relate information a lot more, trying to discern all the data we have and give it some semantic meaning into ways people can understand it. It turns out there’s a huge, huge number of these semantic relationship between our data.”

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