Posts Tagged ‘ALta Plana’

Cruxly Analytics Technology Drives Actions From Intents

Image courtesy: Flickr/ M4D GROUP

Image courtesy: Flickr/ M4D GROUP

What are your customers – or potential clients – saying or asking online, often in short texts and streaming posts, or in emails about your products, services, or their own particular interests or desires? If you can understand their actionable intents in realtime, then you have a good shot at responding swiftly and appropriately to those expressed intents, requests, or queries. That could add up to new sales, new customers, and better marketing and product management.

Startup Cruxly, which is presenting at this week’s Sentiment Analysis Symposium in NYC, believes it’s taking the oft-touted concept of social media monitoring in a new direction with its platform that applies natural language processing techniques for intent detection in realtime. “The idea is to be actionable,” says CEO Aloke Guha. “If it’s not actionable, at most [monitoring] is a nice-to-have [capability].”

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Sentiment Analytics Matters To Non-Profits, Too

For-profit businesses clearly are tuned into the social media-sentiment analysis trend, to stay abreast of how their brand, services or products are perceived. But are non-profits equally as concerned? The answer seems to be yes, and not just when it comes to social media but across all paths of constituent engagement.

At this week’s Sentiment Analysis symposium in New York City, Banafsheh Ghassemi, the American Red Cross vice president of marketing, e-CRM, and customer experience, pointed out some reasons why. “It’s a brave new world for those of us in the non-profit world,” she said. While charitable organizations don’t like to use the word competition, because they’re all working for the greater good, the number of non-profits angling for contributors’ dollars, time, or other resources, has grown by 60 percent in recent times. And there are even for-profit organizations doing some of the same things the Red Cross itself does, such as blood collection. “We still have to attract your attention for your dollar, time, and even the physical part of you that is blood,” she says.

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Financial Services In The Spotlight At Sentiment Analysis Symposium

The financial services sector was in focus at this week’s Sentiment Analysis Symposium in New York City, which is organized and produced by Alta Plana Corp. and its founder, Seth Grimes.  Take, for example, the presentation by Rich Brown, head of Elektron Analytics at Thomson Reuters, who disclosed that the company is about to launch market response indicators in support of its Thomson Reuters News Analytics system for the financial community. That product this week also won The Technical Analyst’s 2012 award for best news analytics software.

With its software, originally discussed here, qualitative, unstructured information is turned into a quantitative data set allowing users – machines and humans – to quickly analyze thousands of news stories in less time than it takes to read a single headline, as Thomson Reuters describes it. It uses natural language processing technology to get to the end game, which is to forecast financial market response from news and social media sentiment. Some 82 fields of metadata come into play for automating the analysis of news content. That encompasses sentiment down through to the degree of positive, negative or neutral expressions and how individual companies mentioned in a piece fare in those respects – rather than just the tone of the piece at large. “The computational linguistics system measures the author’s tone as positive or negative on any given entity, which is important and the harder part of it,” Brown said. Other fields include, for example, relevance, genre, intensity of news flow, and more.

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Ring In A New Year For the Semantic Web

 

Courtesy: Flickr/ Vince Viloria

 

Out with the old, in with the new. We’ve covered (here and here) the year past for the semantic web. So now let’s see what might be in store for the year ahead.

Also, don’t forget to listen to our podcast here for more insights into what 2012 may hold.

  • Interest in sentiment analysis exploded with the growth of the social Web, although its reputation suffered due to the prevalence of low-grade Twitter-sentiment toys, simplistic, wildly inaccurate systems that misled many into criticism of the concept where it was the cheap implementations they’d tried that were faulty.  In 2012, sentiment analysis will come into its own: Automated (and crowd-sourced!) mining of attitudes, opinions, emotions, and intent from social and enterprise sources, at the “feature” level, linked to real-world profiles and transactional data. — Seth Grimes, founder, Alta Plana Corp

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Semantic Tech in 2011: The Year’s Misses and Missteps

Courtesy: Flickr/ myaimistrue

We recently rounded up some thought leaders’ perspectives on the big semantic trends of 2011 – most (if not all) of them positive. Here’s some further perspective about where hopes and expectations fell a little short of reality:

  • The biggest lost possibility was not rethinking the whole RDF stack. Instead of actually reducing complexity, it seems the direction is hiding complexity. This makes its proposition unattractive for web developers. – Andraž Tori, Founder and Director, Zemanta

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