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Image courtesy: Flickr/Webtreats

Semantria is tackling some of the challenges that come with being a cloud-based social media services provider startup. The company offers a text and sentiment analysis service (which you can read about here) to clients and partners. That includes companies like Sprinklr, which manages the social customer experience for other brands with the help of Semantria’s API for analyzing social signals about those clients.

The good news is that with growing social data volumes, there’s a growing need for semantically-oriented services like Semantria’s that help businesses make sense of that information for themselves or their clients. The downside is that a huge surge in volume of social mentions around a company, its product, or anything else can hit such services hard in the pocketbook when it comes to acquiring the cloud infrastructure to handle the tidal wave.

“Everybody suffers from this kind of thing,” says Semantria founder and CEO Oleg Rogynskyy. “We experience it daily.”

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