Apigee wants the development community to be able to seamlessly take advantage of predictive analytics in their applications.
“One of the biggest things we want to ensure is that the development community gets comfortable with powering their apps with data and insights,” says Anant Jhingran, Apigee’s VP of products and formerly CTO for IBM’s information management and data division. “That is the next wave that we see.”
Apigee wants to help them ride that wave, enabling their business to better deal with customer issues, from engagement to churn, in more personal and contextual ways. “We are in the business of helping customers take their digital assets and expose them through clean APIs so that these APIs can power the next generation of applications,” says Jhingran. But in thinking through that core business, “we realized the interactions happening through the APIs represent very powerful signals. Those signals, when combined with other contextual data that may be in the enterprise, enable some very deep insights into what is really happening in these channels.”
With today’s announcement of a new version of its Apigee Insights big data platform, all those signals generated – through API and web channels, call centers, and more – can come together in the service of predictive analytics for developers to leverage.