Posts Tagged ‘app search’

Yahoo! Acquires Aviate and Its Contextual Search System

Yahoo

Jim Edwards of Business Insider reports, “Yahoo has acquired Aviate, a company that provides ‘contextual’ app search and organization for mobile phone users, Marissa Mayer announced at CES — the huge tech conference in Las Vegas — today. ‘Contextual’ search is becoming a huge deal at the major tech brands. Google, Microsoft’s Bing, Apple and Facebook all have contextual or ‘semantic’ search efforts under way.” Read more

Xyo Opens Up Its Contextual Ad Program

xyo

Dean Takahashi of Venture Beat recently wrote, “Xyo is tackling the problem of mobile discovery — finding the right app in a sea of duds on the app stores — with a search engine that makes it easier to find the mobile app that you’re looking for. And today, the company is launching a new app advertising product that lets publishers advertise their app in more than 200 natural points for discovery. The Contextual App Advertising program is now available as an open beta as an alternative form of advertising. By ‘contextual,’ Xyo means that it can dsiplay advertising where the user cares about it. Xyo believes that traditional keyword-based ads aren’t effective for mobile app discovery.” Read more

Airomo Launches Appcurl for the Amazon Kindle Fire and Barnes & Noble Nook Tablet

Sunnyvale, CA (PRWEB) June 17, 2013 — Airomo (http://www.airomo.com), a leading developer of mobile lifestyle applications and cloud services, announces the availability of the Appcurl Android app for the Amazon Kindle Fire and Barnes & Noble Nook tablet. Appcurl (http://www.appcurl.com), the leading app discovery solution on the web, enables users to quickly identify, purchase and enjoy a variety of applications, which would otherwise be difficult if not impossible to find with conventional search methods. Appcurl offers more than a simple search interface and is also a social portal, where Facebook friends can visually explore and discover a full library of applications. Appcurl, with its already popular Android application in the Google Play store, is the most comprehensive mobile app discovery solution for all Android app stores. Read more