Proof That Information Is Gold: Google Buys Wavii for $30 Million
Google has scooped up news aggregation summary service Wavii for $30 million, according to Reuters. (Google and Wavii haven’t officially commented yet.) Wavii’s service has been influenced by expert machine learning natural language processing work, as explained by founder and CEO Adrian Aoun in our interview here. In February, a blog on the site also explained its use of classification for NLP tasks like disambiguating entities, automatically learning new entities and relationship extraction. Late last year Wavii announced its iPhone app.
Reports have it that Google and Apple were in a bidding war over acquiring the venture, which has been likened to Yahoo’s Summly buyout in March (see story here). TechCrunch says the Wavii team will join Google’s Knowledge Graph division.
When it comes to delivering personalized intelligence about what’s up in the world, Wavii aims to better understand users and what they’ll want to see in their feeds not just via explicit topic follows, but also via various signals. These include which other topics are involved in the events they comment on, how often they click into events about each topic, what topics they search for and what topic pages they visit. It also includes other attributes of stories they care about besides the topics, and their interest level in a topic to guess what the interest might be in related topics.


The startup in February began private beta testing of its NLP interface to Google Analytics. “Google Analytics lets you ask things like how many people from California visited the site last month, or which of your pages were most visited on mobile devices,” says Cassimatis. “Our system lets you ask these questions in natural language and get answers to them” more seamlessly than using Google Analytics alone.
The Semantic Web Blog earlier this month 

So, when a consumer “swipps” – enters a topic via the web or a mobile device, adds a comment about it, and scores it so that their rating becomes part of the Swipp Index (its stock index of social intelligence) – he or she gets what Constantini calls a “one-two punch of what the world is saying and the truth.” That is, you get to see what people are saying socially about that exact topic, and the Index, which is the combined social data for each topic that can be sorted by geography, time, gender, and age. For the reference knowledge and the context behind millions of topics, Swipp leverages 

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