Posts Tagged ‘AppNexus’

Peer39 By Sizmek Launches Weather Targeting For Programmatic Buying

peer39

NEW YORK, June 4, 2014 (ADOTAS) – Sizmek Inc. (SZMK), a global open ad management company that delivers multiscreen campaigns, announced today that Peer39, its suite of data solutions, has made available new weather targeting attributes for pre-bid buying platforms such as AppNexus. For the first time in the industry, advertisers, agencies and trading desks can target programmatic buys using a variety of pre-bid weather data attributes including temperature ranges, presence of various weather events, current conditions, flu severity and, soon, pollen counts. Read more

Crystal Semantics Unleases Its Semantic Targeting Technology in AppNexus

Crystal Semantics, a pioneer of semantic advertising solutions recently announced the “deployment of its leading semantic targeting technology within AppNexus, the real-time advertising platform used by ad networks, demand-side platforms, and other leading online advertising companies.”

According to the article, “The co-operation enables clients of the AppNexus platform to target campaign relevant content by selecting from Crystal Semantics 3800+ semantic categories to optimize their display advertising campaigns. Read more

AppNexus taps Peer39 for semantic targeting – BizReport

AppNexus taps Peer39 for semantic targeting
BizReport
The company has tapped Peer39 for semantic technology and will integrate their targeting technology into the AppNexus platform. According to Peer39 their

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