Posts Tagged ‘AR’

Augmented Reality Moving Forward in Leaps & Bounds

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Paul Mathai of Manufacturing.net recently wrote, “Over the last few years, augmented reality (AR) technology and its application have been progressing in leaps and bounds. A couple of years ago, the AR application patterns were broadly along the lines of: A pop-up virtual object on a 2D marker… What’s inside the box… A virtual fitting room…” etc. Mathai goes on, “The first wave was mostly exploratory in nature, and looking back, quite simple compared to the current applications trends. The early adoption was oriented towards wowing the customers in product marketing or familiarizing consumers on the product features or user training in field services… Technologically, AR evolved from simple 2D-marker-based, to geo-tagged and then to natural-marker-based platforms. And from the device perspective, it has evolved from mobile handhelds to eye-wearables like the Google Glass.” Read more

iSnap Brings News to Life in Thailand

Asina Pornwasin of The Nation reports, “In the second country to launch the iSnap multimedia augmented reality (AR) capability after Malaysia, Nation Multimedia Group’s three national newspapers – The Nation, Kom Chad Luek and Krungthep Turakij – will enable readers to watch video, scan through more photos and graphics, play games, and engage in social media communication as well as interactive advertising.  People can read newspapers with the iSnap multimedia capability through smart phones with the iPhone and Android ‘Nation News’ app from February 4. Nation News already has a download base of 208,000, which is expected to swell.” Read more