Paul Mathai of Manufacturing.net recently wrote, “Over the last few years, augmented reality (AR) technology and its application have been progressing in leaps and bounds. A couple of years ago, the AR application patterns were broadly along the lines of: A pop-up virtual object on a 2D marker… What’s inside the box… A virtual fitting room…” etc. Mathai goes on, “The first wave was mostly exploratory in nature, and looking back, quite simple compared to the current applications trends. The early adoption was oriented towards wowing the customers in product marketing or familiarizing consumers on the product features or user training in field services… Technologically, AR evolved from simple 2D-marker-based, to geo-tagged and then to natural-marker-based platforms. And from the device perspective, it has evolved from mobile handhelds to eye-wearables like the Google Glass.” Read more
Posts Tagged ‘augmented reality’
Ikuya Yamada, co-founder and CTO of Studio Ousia, the company behind Linkify – the technology to automatically extract certain keywords and add intelligent hyperlinks to them to accelerate mobile search – recently sat down with The Semantic Web Blog to discuss the company’s work, including its vision of Semantic AR (augmented reality).
The Semantic Web Blog: You spoke at last year’s SEEDS Conference on the subject of linking things and information and the vision of Semantic AR, which includes the idea of delivering additional information to users before they even launch a search for it. Explain your technology’s relation to that vision of finding and delivering the information users need while they are consuming content – even just looking at a word.
Yamada: The main focus of our technology is extracting accurately only a small amount of interesting keywords from text [around people, places, or things]. …We also develop a content matching system that matches those keywords with other content on the web – like a singer [keyword] with a song or a location [keyword] with a map. By combining keyword extraction and the content matching engine, we can augment text using information on the web.
Asina Pornwasin of The Nation reports, “In the second country to launch the iSnap multimedia augmented reality (AR) capability after Malaysia, Nation Multimedia Group’s three national newspapers – The Nation, Kom Chad Luek and Krungthep Turakij – will enable readers to watch video, scan through more photos and graphics, play games, and engage in social media communication as well as interactive advertising. People can read newspapers with the iSnap multimedia capability through smart phones with the iPhone and Android ‘Nation News’ app from February 4. Nation News already has a download base of 208,000, which is expected to swell.” Read more
According to Charles Arthur of the Guardian, Microsoft has obtained a patent for augmented reality glasses, and the possibilities for semantic technology to be incorporated are endless. Arthur writes, “Microsoft has been given a patent on ‘augmented reality’ (AR) glasses that would enhance sports and other live events with streams of information beamed directly in front of the user – even including action replays and lyrics of songs. The move means that it could soon join Google in offering AR systems for widespread use, after the search giant unveiled its own Google Glass project earlier this year, intended to be used all the time as the user goes about their daily life.” Read more
Chris Nerney of Data Informed has reported on a new “augmented reality” app coming out of IBM. He writes, “Imagine being able to point your smartphone’s video camera at a store shelf and instantly get personalized, detailed information about the products on your device’s display screen. In a few months, some shoppers no longer will have to imagine this marriage of the Internet, data analytics, mobile technology and the physical spaces of a shopping aisle. IBM researchers at the company’s lab in Haifa, Israel, are developing an “augmented reality” mobile shopping application that should be offered by some supermarket chains to customers before the end of the year.” Read more
A recent article talks about a young company in the realm of augmented reality: Wikitude, a company that is “leading the charge on today’s Augmented Reality front. Wikitude has seen a number of accolades over its short three year history, including today’s announcement of their pre-installation on every future BlackBerry device.” CEO Martin Herdina describes augmented reality as “an enrichment of reality, via additional information and virtual content, making it much more than just some text overlaid on top of an image. It could be text, but we’re seeing more and more video and animation enrichment, including 3D object overlays.” Read more