Posts Tagged ‘B2C’

Predict Your Customers: InsightsOne Extracts Signals From Big Data For The Job

Waqar Hasan, who in a past life was vp for data platforms at Yahoo, hasn’t lost his fascination with the power a business can gain when it knows what to do with its data – make that its Big Data. Now CEO of InsightsOne, Hasan and his company are focused on making predictive analytics accessible to the general B2C marketing organization via the cloud.

Among its early customers is online review site Angie’s List, which in mid-January selected the cloud-based predictive analytics solution to deliver a 1-to-1 consumer marketing experience to its members.

“We’re targeting B2C marketers to increase the relevance and profitability of their consumer interactions, by applying micro-segmentation on Big Data to extract all sorts of signals from the data and turn it to a more powerful predictor for the future – who will buy what and who is likely to churn,” Hasan says.

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#SemTechBiz Keynote: Semantics – the B2C Game Changer (Video)

Bill Guinn, CTO, AmdocsBill Guinn, CTO Product Enablers, Amdocs Product Business Unit, delivered a keynote at the 2011 Semantic Technology Conference in San Francisco. His talk was one of the highlights for anyone interested in how Semantic Technology can be used in enterprise systems.

“I truly believe that semantics can be a game changer in just about any B2C model.” – Bill Guinn, Amdocs

Amdocs, a company focused on innovating in the space of Customer Experience Systems, is a $3 Billion company that provides customer care, revenue management, and operational support for large telecommunications companies. To do this requires heavy duty transaction processing systems, with Amdocs processing a few billion transactions per day, resulting in petabytes of information. In his keynote, Mr. Guinn addressed how Amdocs leveraged Semantic Technology to “improve revenue, reduce cost, and improve customer satisfaction.”

The full keynote is presented in the video below. Read more