Posts Tagged ‘bar code’

Smart Search Relies On Getting That Product Data Right

cameraSupply chain and products standards organization GS1 – which this week joined the World Wide Web Consortium (W3C) to contribute to work on improving global commerce and logistics – also now has released the GTIN (Global Trade Item Number) Validation Guide. In the states the GTIN, which is the GS1-developed numbering sequence within bar codes for identifying products at point of sale, is known as the Universal Product Code (UPC).

The guide is part of the organization’s effort to drive awareness about “the business importance of having accurate product information on the web,” says Bernie Hogan, Senior Vice President, Emerging Capabilities and Industries. The guide has the endorsement of players including Google, eBay and Walmart, which are among the retailers that require the use of GTINs by onboarding suppliers, and support GTIN’s extension further into the online space to help ensure more accurate and consistent product descriptions that link to images and promotions, and help customers better find, compare and buy products.

“This is an effort to help clean up the data and get it more accurate,” he says. “That’s so foundational to any kind of commerce, because if it’s not the right number, you can have the best product data and images and the consumer still won’t find it.” The search hook, indeed, is the link between the work that GS1 is doing to encourage using GS1 standards online for improved product identification data with semantic web efforts such as schema.org, which The Semantic Web discussed with Hogan here.

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W3C’s Semantic Web Activity Folds Into New Data Activity

rsz_w3clogoThe World Wide Web Consortium has headline news today: The Semantic Web, as well as eGovernment, Activities are being merged and superseded by the Data Activity, where Phil Archer serves as Lead.  Two new workgroups also have been chartered: CSV on the Web and Data on the Web Best Practices.

What’s driving this? First, Archer explains, the Semantic Web technology stack is now mature, and it’s time to allow those updated standards to be used. With RDF 1.1, the Linked Data Platform, SPARQL 1.1, RDB To RDF Mapping Language (R2RML), OWL 2, and Provenance all done or very close to it, it’s the right time “to take that very successful technology stack and try to implement it in the wider environment,” Archer says, rather than continue tinkering with the standards.

The second reason, he notes, is that a large community exists “that sees Linked Data, let alone the full Semantic Web, as an unnecessarily complicated technology. To many developers, data means JSON — anything else is a problem. During the Open Data on the Web workshop held in London in April, Open Knowledge Foundation co-founder and director Rufus Pollock said that if he suggested to the developers that they learn SPARQL he’d be laughed at – and he’s not alone.” Archer says. “We need to end the religious wars, where they exist, and try to make it easier to work with data in the format that people like to work in.”

The new CSV on the Web Working Group is an important step in that direction, following on the heels of efforts such as R2RML. It’s about providing metadata about CSV files, such as column headings, data types, and annotations, and, with it, making it easily possible to convert CSV into RDF (or other formats), easing data integration. “The working group will define a metadata vocabulary and then a protocol for how to link data to metadata (presumably using HTTP Link headers) or embed the metadata directly. Since the links between data and metadata can work in either direction, the data can come from an API that returns tabular data just as easily as it can a static file,” says Archer. “It doesn’t take much imagination to string together a tool chain that allows you to run SPARQL queries against ’5 Star Data’ that’s actually published as a CSV exported from a spreadsheet.”

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Looking Back on the Beginning of The Internet of Things

Gil Press of Forbes reports, “Norman Joseph Woodland, the co-inventor of the bar code, died this week at 91. What is now called ‘The Internet of Things‘ was born one day in 1949 when Woodland was sitting on a Florida beach, thinking about how product information can be captured at the supermarket checkout. The only code Woodland knew was the Morse Code he’d learned in the Boy Scouts, his daughter told the Associated Press this week. Woodland drew Morse dots and dashes as he sat on the beach and absent-mindedly left his fingers in the sand where they traced a series of parallel lines. ‘It was a moment of inspiration. He said, ‘instead of dots and dashes I can have thick and thin bars,’’ Susan Woodland recalled.” Read more