Beepl Acquired by Brand Embassy

Ingrid Lunden of TechCrunch recently reported that Brand Embassy has acquired Beepl. She writes, “UK-based Brand Embassy, a provider of social-media based customer care services, is buying Beepl, UK-based a semantic search site that launched in January 2012 to take on Quora, Answers.com, ChaCha and others in the Q&A space. Brand Embassy says it plans to integrate the company’s technology into its platform, which monitors social media sites to help brands engage better with customers. Brand Embassy’s clients include Vodafone, Telefonica O2, AVG, Diageo, Johnson & Johnson. Financial terms of the deal were not disclosed but it looks like it may have been a firesale of sorts.” Read more


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