With over 30 million worldwide blog sites analyzed, the study provides fascinating insights into emotions by stage of cancer and emotions surrounding key drugs prescribed in head and neck, ovarian, breast, lung, colorectal, hepatocellular and renal cancers. It also identifies key opinion leaders(KOP’s) and influencers across the blogosphere.

In addition, the study has classified every Oncology drug mentioned across the blogosphere for its intensity of mention by category of disease. Key metrics such as emotions over time for competitive oncology drugs, emotions around treatment type (medication, radiation, surgery, etc.) as well as cohorts of physicians, patients, nurses and caregivers were analyzed. BehaviorMatrix presented findings around one of the disease categories studied, breast cancer, at the ePharma Summit. Read more