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Announcing: Best Buy Product Catalog via Semantic Endpoints

Logo for BBYOpenA new resource has been announced on Best Buy’s BBYOpen blog: Metis Alpha. Like Best Buy’s earlier forays into Semantic Web use, this one started with a business problem. As the announcement states: “These days, consumers have a rich variety of products available at their fingertips. A massive product landscape has evolved, but sadly products in this enormous and rich landscape often get flattened to just a price tag. Over time, it seems the product value proposition, variety, descriptions, specifics, and details that make up products have all but disappeared. This presents consumers with a ‘paradox of choice’ where misinformed decisions can lead to poor product selections, and ultimately product returns and customer remorse.”

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‘Browse Widening’ at

Jay Myers, Best Buy’s lead web development engineer, has been a vital part of the implementation of semantic web technologies into, a subject our own Jennifer Zaino discussed with Myers a few months back. Now Myers is quite literally broadening his work with a project that started with “browse widening.”

According to Myers, “The basic aim of the browse widening project is, well, to make the site wider (groundbreaking, I know). Because this activity (in theory) should take a dev about 5 minutes to accomplish, we have decided to stick a couple of extra nuggets into the “requirements” of the project. As part of my ongoing passion to turn into the most data-rich website on the planet, I am augmenting the site’s HTML with RDFa and vocabularies like GoodRelations, vCard, and Google’s review vocab, integrating rich product and store data directly into the front-end user experience to maximize the machine extractability and readability while preserving the visual user experience as it stands today.” Read more