Posts Tagged ‘bing’

The Future of SEO: Panelists At SemTechBiz Weigh In

SEO is dead. Long Live SEO. A panel discussion.Where is SEO going? A panel hosted by Aaron Bradley, Internet marketing manager at InfoMine, Inc. at this week’s Semantic Technology & Business Conference in NYC took on the issue at full force. The session, featuring Bing senior product manager Duane Forrester,  semantic web strategist and independent consultant Barbara H. Starr, Swellpath SEO Team Manager Mike Arnesen, and author and analyst David Amerland (see our Q&A with him here), provided some insight into why it’s an exciting time to be working in both semantic technology and search – and why that’s also a scary proposition for some in the SEO set who’ve lived by keywords and links.

On the exciting side of things, Arnesen pointed out that it was always a somewhat unnatural process to have to advise clients to craft content so that it can match to specific keywords to get traction. “Now we can tell them to just write good content, put what you need to put on the web and it will be easier find because of semantic markup and semantic search,” he said.

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UPDATE: The Semantic Web Has Killed SEO. Long Live SEO.

[UPDATE: This panel has a new panelist! Mike Arnesen, SEO Team Manager of SwellPath will participate in New York.]

seo-is-dead-long-live-seoOn October 3 at the New York Semantic Technology & Business Conference (#SemTechBiz), a panel of experts will tackle the issue of how Semantic Web technologies are rapidly changing the landscape of Search Engine Optimization. The panel, titled “The Semantic Web Has Killed SEO. Long Live SEO.,” is made up of Aaron Bradley, David Amerland, Barbara Starr, Duane Forrester, and Mike Arnesen.

The session will address numerous issues at the intersection of Semantic Web and SEO. As the description reads, “From rich snippets to the Google Knowledge Graph to Bing Snapshots semantic technology has transformed the look, feel and functionality of search engines.”

Have these changes undermined the ways in which websites are optimized for search, effectively “killing” SEO? Or are tried-and-true SEO tactics still effective? And what does the future hold for SEO in a semantic world?

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Semantic Technology Jobs: Bing

Bing is looking for a Senior Software Development Engineer in Bellevue, WA. According to the post, “Have you ever issued a query to a search engine, and the information you got back was inappropriate or, worse yet, offensive? Or maybe you set the safesearch mode to ‘strict’, expecting the search engine to filter out explicit adult material, but were surprised with adult content making its way into the results page anyway? Here at Bing Adult Filtering team we are committed to providing a ‘safe’ search experience to Bing’s users. Our mission is to protect our users by identifying and filtering out content that is a) inappropriate for a particular age group, b) offensive and unwanted given user intent or c) illegal in a particular market. It is up to this team to ensure that, for example, a kid querying for ‘babe’ or high-schooler querying for ‘sex education’ do not get inundated with links to inappropriate material and we take tremendous pride in knowing that *we* prevent such poor experience that’s harmful both to the user as well as the Bing brand.” Read more

Nuance’s Voice Is Heard: Its Tech Featured In Samsung Galaxy Gear SmartWatch And Surfi AI Answer Engine

Nuance Communications is high-profile this week. The company has announced that Samsung’s new Galaxy Gear wearable smart watch and Galaxy Note 3 tablet will integrate its voice and language capabilities. Additionally, word comes from SpeechTrans that its new natural language processing application for Windows 8 and Windows RT, which – like Apple’s Siri – leverages Nuance’s speech recognition smarts, has been released.

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Topsy Takes You Back To 2006 And Up To 426 Billion Tweets In Its Social Data Index

426 billion tweets, dating back to the very first one in 2006. The entire history of Twitter – as well as tools to analyze in real-time tweets’ influence, relevance, sentiment and geo-inference —  are to be contained in Topsy’s social data index as of 11 AM EST  today. It’s available to users both of its free social search service and its Topsy Pro Analytics offering. The feature, known as AllTweets, also is to be available in all of its API offerings that developers use to access information programmatically in order to make any application social.

“The key here is instantaneous validation of information,” says Jamie de Guerre, Topsy’s SVP product and marketing. “Our deep expertise and data infrastructure can provide instant insights across 425 billion tweets at scale like no other analytics provider can do.”

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A New Take on Microsoft Bob

Mark Hachman of PC World reports, “If Google Now is the chirpy personal assistant, always volunteering information before being asked, Microsoft’s future in intelligent virtual assistants will be more in tune with a butler, quietly hovering and making suggestions where necessary. In fact, don’t expect Microsoft to develop a competitor to either Google Now or Apple’s Siri, Microsoft’s director of Bing search, Stefan Weitz, told PCWorld in an interview. Instead, individual products within Microsoft will be able to tap into the vast collection of data that Microsoft has amassed through its partnerships with Facebook, Foursquare, LinkedIn, Yahoo, and many more—far, far beyond what Google, which has favored an independent approach, can achieve, Weitz said.” Read more

New On The Speech Recognition Scene: Droids With NLP Processors And More

There are new Motorola Droid devices in town: The three Verizon Android 4.2 smartphones unveiled at a press event yesterday include the Motorola Droid Mini, Ultra and Maxx. The line includes what the company touts as the longest-lasting 4G LTE smartphone in the Maxx, with the vendor claiming 48 hours on a single charge, and what it says is the thinnest 4G LTE smartphone around in the Ultra. The smartphones reportedly all come with a unique Kevlar fiber 3D unibody design and a few months’ free Google Music All Access subscription, too. But what will catch the eyes of readers of this blog is the proprietary Motorola X8 Mobile Computing System that’s behind the sleek-looking handsets.

In addition to the graphics and application processor cores found within the eight-core System are two new low-power cores, one to power contextual computing and one aimed at natural language processing. Read more

The Secret of Google, Microsoft, & Facebook’s Innovation: Semantic Tech

Charles H. Silver of Wired Insights reports, “Google and Bing are more than just search engines – they are the very definition of how to leverage big data. Since their inception, they have been using data to build products from search, advertising to Translate to Play Music. However, data alone is no longer the golden nugget to being a successful company, in fact it’s become a pain point for many. Being able to provide inference within context to data is the next big step in data management technology.” Read more

A New Microsoft: Will Semantic Tech Play Key Role In Computer Giant’s Realignment?

There’s a new Microsoft on the horizon.

In his email and memo to Microsoft employees yesterday about the company’s realignment and transformation, Microsoft CEO Steve Ballmer didn’t use the word semantic, or the term semantic web anywhere, or point specifically to efforts like the company’s role in schema.org or the work its Research group has conducted in its semantic computing initiative (ProBase, Contextual Thesaurus, and so on).

But to reach the goal Ballmer states of revising Microsoft’s strategy to “focus on creating a family of devices and services for individuals and businesses that empower people around the globe at home, at work and on the go, for the activities they value most,” semantic technologies aimed at deriving meaning from information seem like they’ll have an important role to play.

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Bing It On: The New World Of Windows 8.1 Search And Intelligent Services

Bing was a big factor on Wednesday at the Microsoft Microsoft Build Conference. For starters, CEO Steve Ballmer announced that Windows 8.1 Preview now is available for developers and users, and, as Microsoft disclosed about a month ago, Bing’s bringing a new way to search to Windows 8.1-powered devices.

It’s been a busy month for Bing, which earlier in June was picked by Apple to bring web search integration to its intelligent personal assistant Siri on iPhones, iPads and iPod Touch devices. Come iOS7, it will automatically deliver the specific answer or web search links to Siri searchers.

But back to Windows.

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