Brian Pleet is the classic business professional.  He runs a small Canadian sales consultancy business called the Strategico Marketing Group.  Brian’s lifeblood is being able to accurately bill his clients for his time and costs and to manage the time he spends on each project.  Brian is well organized; his emails and documents are all nicely filed by category, his favourite online content is bookmarked, and his contact database can be sorted by type of contact, location, etc.  It could be argued that he is a real-life proponent of semantics.  However Brian spends a lot of his time on the road, and this is where his system lets him down.  Unlike his desktop world, his mobile world is represented by a wireless phone bill that is page after page of numbers, and an inability to categorize the time that he is spending on his clients while he is out and about or working on his mobile phone.

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