Posts Tagged ‘business model’

SwiftKey Tries a New Profit Model: Offer Your App for Free

swift

Parmy Olson of Forbes recently reported, “SwiftKey has just made a gutsy move. The popular Android keyboard app has dropped the $3.99 price tag that’s driven its revenue over the last few years and is going free from here on out. It’s the kind of make-or-break decision that could help it scale up in fast-growing developing markets, and in SwiftKey’s case, also help it in going head-to-head with similar, free technology that Apple will soon offer to iPhone users. ‘We’re focused not only on reaching more users with our powerful technology, but on building great content and features to engage them,’ said the company’s CEO Jon Reynolds in an official statement.” Read more

8 Open Data Business Models from Deloitte UK

Alex Howard of O’Reilly Radar recently shared eight business models created by Deloitte UK to promote open data and insight. Howard writes, “When I asked whether the push to free up government data was resulting in economic activity and startup creation, I started to receive emails from people around the United States and Europe. I’ll be publishing more of what I learned in our ongoing series of open data interviews and profiles over the next month, but two responses are worth sharing now. The first response concerned Deloitte’s ongoing research into open data in the United Kingdom, conducted in collaboration with the Open Data Institute.” Read more