hjThere’s room for improvement in sentiment and text analytics technology: Greater reliability, more accessibility, and increased businesss actionability should be on the agenda.

“There are still tools that are crashing in the middle of a brand crisis or there’s not adequate support or there’s no integration with other tools that need the data,” Chris Boudreaux, global lead, social media and text analytics at Accenture, told an audience gathered at last week’s Sentiment Analysis Symposium. “The industry has to grow up and be more accountable in delivering tools and services.”

Read more